The Guardian of

Tradition

Gran Centenario® has been carrying Mexican traditions and heritage for generations. Since 1857 we have made tequila the traditional way – by selecting and harvesting only the finest agaves, roasting them in traditional brick ovens, and conducting a slow distillation process in small batches. Artfully crafted in the highlands of Jalisco, you can taste the tradition in every sip. That’s why we’re Mexico’s #1 tequila*.

Mexico’s #1 Tequila*

A Tradition Worth

Celebrating

We believe that traditions should be celebrated. Every bottle of our 100% agave tequila is finely crafted using the same methods established by our founder, Lázaro Gallardo, over 150 years ago. Gran Centenario’s® complex, yet balanced profile, combined with its unparalleled smoothness, is what makes it the tequila of choice for celebrating the people, places, and moments that bring us together.

2019 San Francisco World Spirits Competition

2019 New York International Spirits Competition

2019 Hot Brand

2020 Platinum SIP Award

the latest from Gran Centenario

Grow some wings

Mexican national team

In 2020, Gran Centenario® was proudly named the Official Tequila of the Mexican National Team, through a multi-year partnership with the Mexican Fútbol Federation. Together, Gran Centenario and the Mexican National Team continue to honor their shared heritage and ignite the spirit of Mexico across the United States!

Keep an eye on our website and social media channels for exciting news, including sweepstakes and exclusive videos with fútbol stars and legends, including Guillermo Ochoa and Jared Borgetti. We know we have the most passionate fans and we look forward to toasting with you at one of the upcoming 2021 U.S. #MEXTOUR matches coming soon to a city near you!

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